SS18 Charity- American Foundation for Suicide Prevention

Aura Cadet is proud to announce that the first Charity of the Season that we hope to support is the American Foundation for Suicide Prevention. The fine folks at AFSP work hard to fund programs that help the public better understand suicide, as well as reduce the stigma associated with discussing it.

Recently, AFSP has teamed up with Ad Council to create the "Seize The Awkward" campaign which is aimed at teaching others how they can help a friend with their mental health. While suicide is the end result for 44,965 Americans a year, sometimes there are missed warning signs leading up to these tragedies. Below is a helpful video explaining the concept.


Currently, suicide is the 10th leading cause of death in the US.

The World Health Organization estimates that each year approximately one million people die from suicide. This represent an estimated one death every 40 seconds.

It is predicted that by 2020, the rate of death globally will increase to one every 20 seconds.

The American Foundation for Suicide Prevention is dedicated to saving lives, and we at Aura Cadet are dedicated to supporting them whichever way we can.

10% of every sale this season will directly support the AFSP.